The Auros Blog

Auros: the internet consultancy and technology company

29Oct2010

Using social media to promote your business

Social media is rapidly becoming an important channel for customers to talk about the brands they use, whether they are consumers or other businesses, and it could potentially be dangerous for businesses not to stake a claim to some space in the online conversation. While not being part of the conversation could lead to losses, it could be equally dangerous to leap into social media without planning: deciding what you want to get from social media, and how you want to proceed.

22Oct2010

Big Blue and the key to organisational plasticity

Excerpt from: http://bit.ly/9bFEmo

You may have heard that the brain is plastic. As you know the brain is not made of plastic! Neuro plasticity or brain plasticity refers to the brain’s ability to CHANGE throughout life. The brain has the amazing ability to reor­ganize itself by forming new connections between brain cells (neurons).

Brain plasticity does not diminish with age (assuming good health) and acquiring or improving a given skill will see growth in corresponding brain areas used in developing that skill.

21Oct2010

What is usability?

What is usability? I've read definitions that say usability and user-experience are entirely separate; that usability is a subsection of user experience; or that they are just terms that express different facets of the same subject matter.

Although I now see that many aspects of both usability and user experience design are common sense concepts and practices, it's only over the past year or so that I've become consciously aware of the reason these things can exist as a separate discipline from web design, and the level of complexity therein. Myself, I started out 11 years ago as a web developer, became a designer, and now I'm trying to get a better understanding of usability.