Joined-up thinking, cross-channel reality
Tags: EPiServer, Mobile, Social media, Web Content Management
Posted by: Dominic Mills
Last night, as we headed back down the M4 with our buckets and spades (thanks Sage) and other post-show paraphernalia, we reflected on a week at Internet World. It was great to spend some time with our friends from EPiServer UK and also to meet-up with the wider EPiServer team from Sweden, the US and as far afield as Australia.
So, an enjoyable social experience, but what about the show itself? Well, despite many visitors referring to it as feeling like a “much smaller show”, we think it turned out to be a small, but well-formed gathering. As always the theatre presentations were a big draw, but perhaps a better barometer of the market was a marked increase (compared to 2011) in the number of ‘real’ conversations about ‘real’ projects. Over the three days we also spotted a clear trend. Many of these conversations were about genuine multi-channel projects encompassing web, mobile and social. So what? I hear you ask, people have been speculating about the importance of cross-channel in blogs and social channels for some time. But, that is exactly the point. The theme for us was the fact that there was a noticeable shift in these conversations from speculation and research /information gathering to a strong appetite (and budget commitment) to initiate projects that will deliver on a joined-up web, mobile and social strategy. While we (Auros) have seen (and delivered) a few of these projects already, the big news was that this has become a consistent theme reinforced by well thought through strategies within both b2c and b2b organisations.
Exciting times ahead!
Mobile redirection techniques
Tags: Mobile
Posted by: Joel Williams
I don’t know about you but one of the things I find most irritating about browsing the web on a mobile is following a deep link into a site but being redirected to the site's mobile home page. The infuriating thing is that I KNOW the content is in there and now I’ve got to go and find it all over again. I have made a request for specific content and the site should be smart enough to display that content in the most suitable format for the device I am accessing it with. If you are storing that content in a database (probably CMS) then why would you not want that content as widely available as possible?
A recipe for mobile on the move…
Tags: Development, Mobile, Web Content Management
Posted by: Becky Bird
(credit: Claesson Koivisto Rune/Huawei via Akihabara) Huawei Folded Leaf Concept Phone
Recently we had the opportunity to create a mobile solution for a client. Mobile is everywhere these days, and it seems that there are not many who aren't talking about apps. But do you really need an app? Do you really want an extra content system to manage, more development time and money? Or do you just want to ensure that your mobile users can get to your information in a quick, clean and easy fashion?
Why won’t your mobile tell the truth?
Posted by: Martin Pim-Keirle
If you've tried resizing your browser window while viewing this blog, or if you've viewed it on a mobile browser as well as a desktop or laptop, you will have noticed that three different layouts are used dependent on how wide the screen is. Although the latest smartphones have screen resolutions that put older laptops to shame, it is nevertheless becoming an absolute necessity that any new site provide a great browsing experience on small screens as well as a full-size monitor. On this site we use Media Queries for those browsers that support them, and JavaScript for Internet Explorer. It's a work in progress, but so far the signs are good that it is providing a more flexible browsing experience. It even looks nice on a Kindle 3!
