When Joe Lovell and I recently spent a few days investigating and testing mobile websites, one of the things we weren't expecting to discover was just how few websites cater specifically for tablets. Neither of us are what you might call 'heavy' tablet users. Our critique of the sites we saw happened without expectation of what a tablet browsing experience should, or shouldn't be. Doubtless many tablet users are used to navigating full desktop sites on a small screen, but we were not. This probably made us a little more critical than most, but I think justifiably so in light of the collective sigh of relief breathed when we encounterd a site actually designed to work on a tablet!
This apparent lack of investment in tablet-specific design is all the more surprising given the current surge in tablet sales.
In my last post I described our collaborative user experience (UX) approach to the Avery Weigh-Tronix website. This was a complete end-to-end project, and was an amazing opportunity to play a key role in a complete revolution of Avery Weigh-Tronix's online presence. In this post I want to talk about the way that the research done as part of the UX design was able to inspire and direct the creative aspects of the project, and enabled us to justify and explain a relatively daring new approach.
Right now I’m listening to Billy Bragg’s A13 Trunk Road to the Sea, an inspired Anglicised tribute to the American classic (Get your kicks on) Route 66. I bring it up because it’s given me an idea of how to start writing this post. Rather bizarrely, I think it demonstrates something that we at Auros needed to get our collective heads around while planning and developing the new Avery Weigh-Tronix website. Now if that all sounds as tenuous as a new Vicar at a primary school trying to find parity between the Little Baby Jesus and Pokemon, bear with me…
You’ve got your brilliant new website, full of interesting and beautiful content, but you also want to hear from the users of your site, or to show them content based on their preferences. Maybe you need something as simple as a contact form, or something as complex as a branching survey which tailors its questions to the user’s responses. You may even want to give your users the ability to make donations or payments for products and services.