Auros answers university challenge

Client profile

York St John University descended from two colleges founded in the
1800s. The University now provides a variety of subjects across four
faculties for 5,000+ students.

Business need

In order for their marketers to use the website as a marketing tool, York St John needed to update their content management system to allow easier editing and publishing ensuring success in an increasingly competitive Higher Education (HE) market.

The solution had to be scalable, flexible and integrate with their existing large document management library. The University library also required a formal document management solution.

York St John chose Auros for this important project, due to its depth of experience within the HE sector as well as its ability to respond and react to York St John’s future requirements.

What Auros did

Auros implemented a web content management system with document management, a staff intranet and a student extranet
membership system.

The creative design reflected stakeholder input and specifically the campus environment and life. This approach provided Marketing with the freedom to update and adjust content, design and layout without having to manage requests through IT.

Since Auros delivered the new website, course applications have
increased by 27% on last year, well above the sector average (16%).
International applications are up by an impressive 113% and the
University has experienced a significant increase in usage of their website.

University staff can now easily adjust the site content, structure and layout, to meet the needs of the significantly increased site users. The intranet provides the University with an engaging and relevant intranet that the 1,000 staff can update and contribute to quickly and easily.

While the student extranet ensured that the university could keep students and alumni up to date and provide a platform for collaboration.

yorksj.ac.uk