Control Techniques Favour Auros to Implement their Global Web Presence

Case Study Company

Emerson Industrial Automation (Control Techniques)

Company Background

Control Techniques is a world leader in the design, production and marketing of electronic drives for the control of electric motors.

Business Need

To implement an enhanced Internet presence and online experience to existing and prospective customers and improved customer service through online service delivery.

What Auros Did

Auros delivered a new public facing website based on the Immediacy Content Management System, but also a cutting-edge document-download facility, for the benefit of customers and supplier alike.  Auros designed and built a system to allow registered members to easily locate and download detailed product and support information, whilst allowing Control Techniques to retain a detailed record of their requirements and activities. The incorporation of a workflow system into the tool will aid the ongoing sales and marketing process, alerting Control Techniques to potential customer needs.

What They Thought

“We tested a multitude of Content Management Systems before selecting Auros and the Immediacy system. The Immediacy product offered us the best balance of functionality and ease of use, this was important as it gave us a high degree of confidence that our global offices would be able to easily take control of their own content.  Auros through their experience and expertise with the system have bought a great deal of value to our web project, they were able to tailor and further develop the standard features to exactly match our requirements, allowing us interact with our customers in unique ways”

Gareth D Jones, Marketing Communications Manager, Emerson Industrial Automation

URL

www.controltechniques.com