Control Techniques Favour Auros to Implement their Global
Web Presence
Case Study Company
Emerson Industrial Automation (Control Techniques)
Company Background
Control Techniques is a world leader in the design, production
and marketing of electronic drives for the control of electric
motors.
Business Need
To implement an enhanced Internet presence and online experience
to existing and prospective customers and improved customer service
through online service delivery.
What Auros Did
Auros delivered a new public facing website based on the
Immediacy Content Management System, but also a cutting-edge
document-download facility, for the benefit of customers and
supplier alike. Auros designed and built a system to allow
registered members to easily locate and download detailed product
and support information, whilst allowing Control Techniques to
retain a detailed record of their requirements and activities. The
incorporation of a workflow system into the tool will aid the
ongoing sales and marketing process, alerting Control Techniques to
potential customer needs.
What They Thought
“We tested a multitude of Content Management Systems before
selecting Auros and the Immediacy system. The Immediacy product
offered us the best balance of functionality and ease of use, this
was important as it gave us a high degree of confidence that our
global offices would be able to easily take control of their own
content. Auros through their experience and expertise with
the system have bought a great deal of value to our web project,
they were able to tailor and further develop the standard features
to exactly match our requirements, allowing us interact with our
customers in unique ways”
Gareth D Jones, Marketing Communications Manager, Emerson
Industrial Automation
URL
www.controltechniques.com