Immediacy e-Commerce and Advanced Membership Site

Case Study Company

GWE Business West

Company Background

GWE Business West, one of the regional UK Business Link organisations, provides business advisory, training and development services to SMEs (Small & Medium sized Enterprises) in the South West.

Business Need

To provide enhanced member services online, reduce event management costs through self-service booking and registration and create a new sales channel for selling related products online.

What Auros Did

Auros delivered an Immediacy driven e-commerce, advanced membership site, which:

• Enables members to manage their Business Link account online, purchase event tickets, training classes and business products / services
• Provides full 2 way XML based integration with COSMOS, GWE Business West’s Customer Relationship Management (CRM) system
• Enables non-members to purchase membership on-line
• Features bi-directional integration with the GWE Business West events management system
• Enables Website users to see real time availability of training and events

What They Thought

"Thorough market analysis resulted in our decision to collaborate with Auros on a project that [has] deliver[ed] a business critical component of the GWE Business West marketing strategy – a major eCommerce content managed site, powerful membership extranet and online events booking."

Rachel Sharman, Project Manager, GWE Business West

URL

www.businesswest.co.uk