Immediacy e-Commerce and Advanced Membership Site
Case Study Company
Business West
Company Background
Business West, one of the regional UK Business Link
organisations, provides business advisory, training and development
services to SMEs (Small & Medium sized Enterprises) in the
South West.
Business Need
To provide enhanced member services online, reduce event
management costs through self-service booking and registration and
create a new sales channel for selling related products online.
What Auros Did
Auros delivered an Immediacy driven e-commerce, advanced
membership site, which:
Enables members to manage their Business Link account online,
purchase event tickets, training classes and business products /
services
Provides full 2 way XML based integration with COSMOS, Business
West’s Customer Relationship Management (CRM) system
Enables non-members to purchase membership on-line
Features bi-directional integration with the Business West events
management system
Enables Website users to see real time availability of training and
events
What They Thought
"Thorough market analysis resulted in our decision to
collaborate with Auros on a project that [has] deliver[ed] a
business critical component of the Business West marketing strategy
– a major eCommerce content managed site, powerful membership
extranet and online events booking."
Rachel Sharman, Project Manager, Business West
URL
www.businesswest.co.uk