Immediacy e-Commerce and Advanced Membership Site
Case Study Company
GWE Business West
Company Background
GWE Business West, one of the regional UK Business Link
organisations, provides business advisory, training and development
services to SMEs (Small & Medium sized Enterprises) in the
South West.
Business Need
To provide enhanced member services online, reduce event
management costs through self-service booking and registration and
create a new sales channel for selling related products online.
What Auros Did
Auros delivered an Immediacy driven e-commerce, advanced
membership site, which:
- Enables members to manage their Business Link account online,
purchase event tickets, training classes and business products /
services
- Provides full 2 way XML based integration with COSMOS, GWE
Business West’s Customer Relationship Management (CRM) system
- Enables non-members to purchase membership on-line
- Features bi-directional integration with the GWE Business West
events management system
- Enables Website users to see real time availability of training
and events
What They Thought
"Thorough market analysis resulted in our decision to
collaborate with Auros on a project that [has] deliver[ed] a
business critical component of the GWE Business West marketing
strategy – a major eCommerce content managed site, powerful
membership extranet and online events booking."
Rachel Sharman, Project Manager, GWE Business West
URL
www.businesswest.co.uk