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Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.
- Ivan Chermayeff
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Kent Community Benefits Through Collaboration With Auros

Case Study Company

Ashford Borough Council

Company Background

Ashford Borough Council is a local authority which provides services to residents in Ashford, Tenterden and a large network of surrounding villages.

Business Need

Auros inherited the Ashford project from another Immediacy partner, which decided to withdraw from the market.  This transfer presented a number of challenges for both the client and Auros.  Ashford’s primary requirement was to complete the site design, build and development, while at the same time ensuring that appropriate long-term support arrangements were put in place.

What Auros Did

A major re-vamp of the public facing website for Ashford Borough Council has seen not just the implementation of the Immediacy CMS, but also extensive use of metadata and categorisation to deliver a rich online experience to the Ashford community.  The success of this project has led Ashford to rapidly expand Auros’ brief, to encompass the deployment of several micro-sites for specific local community audiences. These sites have recently gone live - see them at www.ashford.gov.uk and www.ashfordbestplaced.co.uk.

URL

www.ashford.gov.uk

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