Multi-lingual Web Presence for Global Insulation Firm
Case Study Company
Knauf Insulation
Company Background
An innovator in energy efficiency, with manufacturing operations
in Europe, Russia,
UK
and in
America, Knauf represents one of the most respected and progressive
names in insulation worldwide. Knauf Insulation offer a wide range
of insulation materials to meet the growing demand for energy
efficiency and acoustic performance in new and existing homes,
commercial buildings and industrial applications.
Business Need
To deliver a unified, content rich, web presence across Knauf
Insulation’s business units in Eastern Europe,
UK
and
USA
.
What Auros Did
Auros designed, developed and implemented nine Immediacy driven
multi-lingual public facing Websites for the global firm
Knauf. Content is delivered to users in nine languages:
Czech, English (British), English (American), Estonian, French
(Canadian), Hungarian, Latvian, Lithuanian, Polish and
Russian. Auros now provides ongoing support for these sites,
works with Knauf to develop further enhancements on an ongoing
basis and provides full dedicated hosting facilities, not just for
Knauf’s Immediacy staging and live servers, but also for an Auros
implemented and fully hosted WebTrends Analytics
implementation. This project has taken a previously
fragmented web presence to a unified level in terms of technology
CMS and visual design.
Recent developments, post initial site deployment, include the
development of a Technical Knowledgebase (
USA
site), implementation of a
Zipcode Finder tool (
USA
site) to enable users to find
their nearest Knauf distributor, contractor or sales representative
and deployment of video content (
USA
and
UK
sites).
URL
UK
: www.knaufinsulation.co.uk
USA
: www.knaufinsulation.us
Czech Republic: www.knaufinsulation.cz
Hungary: www.knaufinsulation.hu
Poland: www.knaufinsulation.pl
Russia: www.knaufinsulation.ru
Latvia: www.knaufinsulation.lv
Lithuania: www.knaufinsulation.lt
Estonia: www.knaufinsulation.ee