Multi-lingual Web Presence for Global Insulation Firm

Case Study Company

Knauf Insulation

Company Background

An innovator in energy efficiency, with manufacturing operations in Europe, Russia, UK and in America, Knauf represents one of the most respected and progressive names in insulation worldwide. Knauf Insulation offer a wide range of insulation materials to meet the growing demand for energy efficiency and acoustic performance in new and existing homes, commercial buildings and industrial applications.

Business Need

To deliver a unified, content rich, web presence across Knauf Insulation’s business units in Eastern Europe, UK and USA .

What Auros Did

Auros designed, developed and implemented nine Immediacy driven multi-lingual public facing Websites for the global firm Knauf. Content is delivered to users in nine languages: Czech, English (British), English (American), Estonian, French (Canadian), Hungarian, Latvian, Lithuanian, Polish and Russian. Auros now provides ongoing support for these sites, works with Knauf to develop further enhancements on an ongoing basis and provides full dedicated hosting facilities, not just for Knauf’s Immediacy staging and live servers, but also for an Auros implemented and fully hosted WebTrends Analytics implementation. This project has taken a previously fragmented web presence to a unified level in terms of technology CMS and visual design.

Recent developments, post initial site deployment, include the development of a Technical Knowledgebase ( USA site), implementation of a Zipcode Finder tool ( USA site) to enable users to find their nearest Knauf distributor, contractor or sales representative and deployment of video content ( USA and UK sites).