Auros drives a more cohesive user journey for British CarAuctions

Client profile

Selling more than 12,000 vehicles a week in physical auctions and over the internet, British Car Auctions (BCA) has an annual turnover of over £4 billion and is Europe's largest vehicle remarketing company.

Business need

BCA's websites provide critical access to auctions for all of BCA's customers. Traditionally targeting trade, BCA needed their website to address a new, consumer audience.

The BCA corporate site and auction site needed to be integrated, streamlining content updates and providing a more cohesive user experience.

What Auros did

Auros upgraded the Content Management System (CMS) and provided full integration between the bespoke auction web application and the CMS driving the corporate website. Migrating nearly 5,000 pages of content, resulted in a single, unified, end-user experience.

Creative updates improved user journeys and provided a single look and feel. The new content architecture helps to ensure that the audience is engaged and that UK users have easy access to the European sites and vice-versa.

Auros developed and implemented additional 'find your nearest auction centre' functionality using Yahoo's Geocode service. The Auros 'Literal Insert Anything' plug-in was implemented allowing a survey from an external site to be incorporated into the BCA website.

Auros delivered the project into BCA's hosted environment, which required careful planning to ensure that BCA's strict ITIL change management processes were followed and complied with.

The BCA online service is white-labelled for trade vendors, making search rankings particularly critical.

Auros developed and implemented custom functionality to permanently re-direct approximately 100 pages to their new equivalent pages (301 re-directs) to ensure site performance and Search Engine Optimisation remained strong.

The integrated Auction View functionality now gives trade buyers a seamless web experience.

british-car-auctions.co.uk