IML testimonial

We selected Auros following a competitive pitch process across a number of different Agencies. We decided to partner with Auros due to their deep understanding of the business challenges we faced. Auros has worked with us to create a superb new Web presence that supports not only our main .com site, but 10 territory websites for all our offices globally.

At the beginning of the project, we worked in partnership with Auros to translate our high level aspirations for the new sites into a comprehensive blueprint for subsequent design and development. From the outset Auros explained that this was the most important aspect of the project, and they weren't wrong! Starting the design and build process with an unequivocal understanding of how the sites were going to function from a user perspective was invaluable and prevented awkward discussions around agreed deliverables later in the project cycle. Auros' business analysts were great at distilling ideas and concepts into detailed requirements and deliverables.

A principal challenge we faced was how to centrally manage content across 10 disparate global sites with differing end user requirements from our UK head office. The underlying Web Content Management System (Alterian Content Manager) has provided us with a centralised repository for all global web content that allows us to repurpose and re-use content seamlessly across different territories.

Auros acted as prime contractor on the project, which involved stakeholders both from IML; dispersed across the world, but also from a number of different agencies responsible for different project elements such as design and search engine optimisation.

Sophie Glaister, Marketing Manager

iml.co.uk