Alterian products

Auros has a considerable track record in delivering client projects using Alterian’s web content management technology and we continue to be the leading Alterian web content management partner. The partnership was initially established between Auros and Immediacy in 2003 and continued following the acquisition of Immediacy (as a part of the Mediasurface Group) by Alterian in July 2008. Since then, Auros and Alterian have further strengthened this strategic partnership by collaborating across three other significant aspects of the Alterian suite of products, namely email marketing, analytics and social media monitoring.

Web content management

Since 2003 Auros has been providing clients with exceptional content managed web solutions based around Alterian Content Manager.

With over 10 years' development heritage, over 350 customers and an active and vibrant user community, Alterian Content Manager was one of the first .Net CMS solutions in the UK. It's widely acclaimed WYSIWYG interface makes editing content easy, whilst built-in accessibility features help to ensure DDA compliance and ease of use for all.

Alterian recently announced the next stage in their web content management roadmap.

Next generation web analytics

Alterian WebJourney is Alterian’s new breed of web analytics solutions that moves the focus to the individual user rather than the website. WebJourney monitors not just clicks, but a user’s interaction with content, including mouse overs, scrolls and copy / paste. WebJourney allows clients to build up a 360 degree profile of a User.

Enterprise email marketing platform.

Alterian Dynamic Messenger empowers marketers to fully leverage the marketing database as a single source of customer insight with analytics, reporting and email marketing execution capabilities.

Dynamic Messenger enables you to think beyond lists and emails to
full database marketing and multi-channel capabilities.

read about Auros social media monitoring